3.1 Phillip Lim can be described as Easy to wear, cutting-edge and young at heart—3.1 Phillip Lim embodies the cool-girl aesthetic. Launched in 2005 to instant acclaim, the brand updates classic
silhouettes with daring, trend-right twists. Sounds perfect for Target's younger customer base who are already in love with the previous collaborations and are into high-low fashion.
On Target's press webpage New York based designer Lim says: “Since an early age, I’ve been intrigued by the idea of design evolution. One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire – one that is cool and chic, but still very accessible.”
The line will include more than 100 items with a price range of $20 to $300. One of the more higher priced pieces his is signature leather jacket which will range from $250-$300 (a major steal compared to his 3.1 leather jacket of $1,850!). Majority of the items will be available at just under $50. Phillip Lim's designer tops can go for over $700 and his dresses range from $450-$800 so I suggest getting in line EARLY if you want a piece or two from the collection. What I really like about this collection is that it includes menswear which is rare for designer collaborations with Target.
Don't forget Mother's Day is THIS Sunday (May 12th)