Monday, December 31, 2012

Duro Olowu And JCP

JCPenney, in the middle of its brand renewal, made a smart with collaborating with Betsey Johnson and now they've made another! For Spring 2013, JCP is collaborating with print mix master Duro Olowu, a Nigerian born London-based designer and winner of British Fashion Award's Designer of the Year (2005). The anticipated collection will vary from women's clothing, accessories, and home pieces and the prices range from $10-$100! I like those prices.

Olowu had this to say about the line, "This collection is for anyone, from 18 to 80... Everything has a flattering element, whether you mix prints or pull out one piece and keep it simple.".  

When asked about his relationship with JCP, he said, "I am proud to partner with jcpenney to create and launch this new seasonal collection...Working with jcpenney has allowed me to merge my vision of style and quality with their affordability, resulting in a line that is stylish, beautifully made and accessible. It has been an exciting experience to bring this fashion and home collection to life.”

He described his collection as, "I’ve always tried to give women a sense of inner beauty with joy, and now it’s just the right time to make that more democratic. When I was thinking about this collection, I wanted to give American classic shapes and ideas a global flair".

What can we expect from Olowu? From what I've seen in the preview pictures, lots of radiant, vivid warm colors and fun chromatic patterns. The collection will be available at JCP stores and online starting in March through May 2013. 
Duro Olowu for JCPenney
Duro Olowu for JCPenney 
Duro Olowu for JCPenney 
Duro Olowu for JCPenney
Duro Olowu for JCPenney
Duro Olowu for JCPenney
Duro Olowu for JCPenney
Duro Olowu for JCPenney
Duro Olowu for JCPenney
Duro Olowu for JCPenney
All photos courtesy of Duro Olowu and JCPenney

 Is it March yet?!

P.S. Today is New Year's Eve, have a happy New Year!
Click here for NYE style and beauty tips, inspiration, and looks.  


Juliette said...

Lovely post, i really like these pics!

Juliette, new follower

Chezka said...

Oh my gosh! That gold trench coat in the first picture - I'm in love! And the dresses are fantastic =)

- Che

Tereza {Drastic Plastic} said...

The dresses are amazing!
Happy New Year darling!

Sam said...

Wishing you a very Happy 2013! May it bring you everything you hope for...and more. It was a pleasure getting to know you this past year! This collection looks quite fantastic!

Mónica - Mes Voyages à Paris Style Blog said...

Happy 2013 dear!!
WANT TO COME WITH ME TO NEW YORK FASHION WEEK??? VOTE ME AT FASHIOLISTA (click here) (I'm the one with beige trench and boyfriend jeans). Let's go together to NYFW!!!! :))

Vanessa. said...

I really love this!

Great blog, I'm following!

xoxo, Happy New Year :)

Pardon My Fashion said...

OMG thanks for sharing! I had no clue...those are some MAJOR pieces!

xoxo Britt and Chels

Anonymous said...

wow! what a gorgeous collection! jcp is really killing it these days. thanks for sharing. :)

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