On why Mizrahi wanted to create a fragrance, "Creating a fragrance feels like the last piece of the puzzle," said Mizrahi. "I've been designing clothes, accessories, housewares - everything for a woman's lifestyle - for nearly thirty years. FABULOUS is my opportunity to offer women something to identify with on a whole other emotional level".
Mizrahi on his bottle's design, "Well originally I wanted to do something that teetered around like a child’s toy. And we kind of developed that and it was deemed not the most safe product in the world to people. So I decided to just design an orb that was slightly tilted that way. I just love the quirk of it and the beauty of it. The whole central idea of trying to revive the glamour and the fabulousness of this, of the spray."
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