Tuesday, April 16, 2013

Beyonce X H&M

Another collaboration is about to hit H&M and I'm personally thrilled to see the collection. Global superstar, Beyonce, the face of H&M's 2013 Summer Campaign, is also lending a hand with the design of its swimwear. In a press release, she said this about the partnership, "I've always like H&M's focus on fun and affordable fashion. I really loved the concept we collaborated on to explore the different emotions of women represented by the four elements – fire, water, earth and wind".

Beyonce worked with the in-house design team at H&M to create the perfect pieces for the summer heat. The collection includes a tie-dye bikini which 25 percent of sales will be donated to H&M for Water (H&M’s initiative with WaterAid has so far raised £2,650,000 since 2002). Ann-Sofie Johansson, head of design, said, "What makes these pieces even more special is that BeyoncĂ© herself had input into the design, and they are full of her own personal style" and I couldn't agree more! In fact one of Beyonce input was to incorporate fringe, which can be been in the black bikini.

As a huge fan of Beyonce, her style, and her acute awareness of a woman's curves, I'm looking forward to see how she incorporates her syle. The line will be available online and in stores in May.

beyonce hm bikini beyonce hm bikini
beyonce hm bikini beyonce hm bikini

The ad campaign was shot by Inez van Lamsweerde and Vinoodh Matadin in the Bahamas, providing a summertime tropical paradise. Beyonce's cascading mermaid curls, fiery red lipstick, matching cherry red nail polish, and cute bellybutton ring are perfection. Donald Schneider, Creative Direction of H&M said about the shoot, "H&M’s summer campaign starring Beyonce is an epic fantasy, with glamour, drama and also a sense of paradise". I admire the bold colorful backdrop and the yellow swimsuit is my favorite.

Which swimsuit is your favorite?

Let's Hang Out!


Rebecca said...

What a beautiful collection! I think the swimsuits are gorgeous! The yellow one is really great!


Ashley Taylor said...

I like the black fringe bikini but meh... I don't know how excited I am about this

xo Ashley

Nurse Frugal said...

Beyonce is certainly working it in that yellow bikini! So nice to meet your blog ;)

Sam said...

I am not usually a Bey fan but she does look fantastic here, love the yellow bikini, so fun and cheerful for summer!

Everythings Always Sunny said...

ohhh beyonceeee, she works everything. Love all these choices!


Fash Boulevard said...

obsessed with the last bathing suit. So stunning. Fabulous post, love. If you get a sec, I'd love if you could enter my latest giveaway. I'll be announcing three winners! :)


Kamea411 said...

Beyonce is making her mark when it comes to fashion, can't be mad at her!

Kamea411 said...

Beyonce is making her mark when it comes to fashion, can't be mad at her!

Related Posts Plugin for WordPress, Blogger...