"Fashion veterans Sam and Libby Edelman have been in the business of footwear since they began working together on Esprit footwear the 1980s. Their first eponymous company Sam & Libby launched in 1987, eventually generating $88 million sales in just four years. The Edelmans sold the brand to Maxwell Shoe Company in 1996 and stepped away from the industry to focus on family. The hiatus was short-lived.
In 2004, Sam Edelman launched another eponymous brand. “I decided I wanted to start a footwear company that filled a void in the contemporary market,” he tells FORBES. The Edelmans report that since then, they have created more than 18 shoe styles that have each sold more than a million pairs and continue to dominate the contemporary footwear market."source
The Target collection, available in stores and online since May 5th, consist of 20 different styles, with a starting price of $22.99. YES, baby! Here is a sample of the featured designs. I'm loving the touches of neon, perfect for Spring and Summer.
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