Duro Olowu And JCP

JCPenney, in the middle of its brand renewal, made a smart with collaborating with Betsey Johnson and now they've made another! For Spring 2013, JCP is collaborating with print mix master Duro Olowu, a Nigerian born London-based designer and winner of British Fashion Award's Designer of the Year (2005). The anticipated collection will vary from women's clothing, accessories, and home pieces and the prices range from $10-$100! I like those prices.

Olowu had this to say about the line, "This collection is for anyone, from 18 to 80... Everything has a flattering element, whether you mix prints or pull out one piece and keep it simple.".  

When asked about his relationship with JCP, he said, "I am proud to partner with jcpenney to create and launch this new seasonal collection...Working with jcpenney has allowed me to merge my vision of style and quality with their affordability, resulting in a line that is stylish, beautifully made and accessible. It has been an exciting experience to bring this fashion and home collection to life.”

He described his collection as, "I’ve always tried to give women a sense of inner beauty with joy, and now it’s just the right time to make that more democratic. When I was thinking about this collection, I wanted to give American classic shapes and ideas a global flair".

What can we expect from Olowu? From what I've seen in the preview pictures, lots of radiant, vivid warm colors and fun chromatic patterns. The collection will be available at JCP stores and online starting in March through May 2013. 

 

 

 

All photos courtesy of Duro Olowu and JCPenney

 Is it March yet?!

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