Jason Wu for Nordstrom

After a successful collaboration with Target, Jason Wu has partnered with Nordstrom. Jason Wu will introduce Miss Wu, a younger (teens and young women) and modern collection. It's a 1960s mod-inspired 40 piece line that'll be feminine with great use of printed shifts, floral skirts, striped tops. and bows. The collection will be available through VIA C's department in January 2013. Unlike Target's collection, the prices are higher; ranging from $195 (blouse) to $705 (leather jacket). 

When speaking about his new collection, Wu had this to say, "Instead of just doing ‘Jason Wu-for-less,’ the idea is to explore the other side of myself. I always see Jason Wu [the collection] as my aesthetic, my design sensibility. Miss Wu is my personality. It was really fun to explore that facet of who I am — slightly more downtown, and with a more relaxed attitude".

It's nice to see that Miss Wu will be created with a more personal touch. Although I'm not sure I would personally purchase from the collection, it's nice to Jason Wu reach all budgets, ranging from Target to Nordstrom.

The long term plan is after the one year exclusive contract to bring Miss Wu into wholesale and expand into accessories by 2014.

Image via Jason Wu

Image via Jason Wu